Acceptable Use Policy

1. Overview

This Acceptable Use Policy ("AUP") governs the use of ADSMedia's email delivery services. By using our Service, you agree to comply with this policy. Violations may result in immediate suspension or termination of your account.

Our goal is to maintain a high-quality email delivery platform that protects the reputation of all users. This requires strict adherence to email best practices and applicable laws.

2. Consent Requirements

All email sent through ADSMedia must be sent to recipients who have given explicit, verifiable consent. You must:

• Only send to recipients who have actively opted in to receive your emails
• Maintain records of consent (date, time, source, IP address)
• Be able to provide proof of consent upon request
• Implement double opt-in for new subscribers (recommended)

3. Prohibited Content

You may NOT send emails containing or promoting:

3.1 Illegal Content

• Content that violates any applicable law
• Promotion of illegal drugs or substances
• Child exploitation material
• Content promoting terrorism or violence
• Stolen intellectual property

3.2 Fraudulent Content

• Phishing or credential harvesting
• Advance-fee fraud (419 scams)
• Fake investment opportunities
• Deceptive claims about products or services
• Impersonation of other companies or individuals

3.3 Harmful Content

• Malware, viruses, or malicious code
• Links to harmful websites
• Content designed to harass or threaten
• Discriminatory or hate speech content

3.4 High-Risk Industries

The following categories require pre-approval and may be subject to additional restrictions:

• Gambling and online casinos
• Adult content
• Cryptocurrency and ICOs
• Multi-level marketing (MLM)
• Work-from-home opportunities
• Debt collection services

4. Email Requirements

All emails sent through our Service must:

4.1 Identification

• Accurately identify the sender in the "From" field
• Use a valid reply-to address that is monitored
• Include accurate "Subject" lines reflecting the content
• Include your physical postal address

4.2 Unsubscribe Mechanism

• Include a clear, visible unsubscribe link
• Honor unsubscribe requests within 10 business days
• Support one-click unsubscribe (List-Unsubscribe header)
• Never charge fees or require login to unsubscribe

4.3 Technical Requirements

• Maintain valid SPF, DKIM, and DMARC records
• Use your assigned sending domains and IPs only
• Do not forge headers or misrepresent origin

5. Sending Practices

5.1 List Hygiene

• Remove hard bounces immediately
• Process soft bounces after 3 consecutive failures
• Honor all unsubscribe and complaint requests
• Regularly clean inactive subscribers

5.2 Rate Limits

• Follow the rate limits assigned to your account
• Respect ISP-specific throttling requirements
• Warm up new IPs gradually per our guidelines

5.3 Complaint Thresholds

You must maintain complaint rates below the following thresholds:

• Warning: Complaint rate exceeds 0.1%
• Review: Complaint rate exceeds 0.2%
• Suspension: Complaint rate exceeds 0.3%

6. Prohibited Activities

You may NOT:

• Send unsolicited bulk email (spam)
• Use the Service to send emails on behalf of third parties without proper authorization
• Attempt to bypass our security or authentication measures
• Share your account credentials with unauthorized parties
• Use the Service to conduct DDoS attacks or other network abuse
• Harvest email addresses from our platform or recipients
• Test email deliverability using spam trap addresses

7. Monitoring and Enforcement

We actively monitor for policy violations through:

• Automated complaint tracking via feedback loops
• Bounce rate monitoring
• Content scanning for prohibited material
• Blacklist monitoring
• Manual review of flagged accounts

8. Consequences of Violation

Violations of this AUP may result in:

• Warning: First minor violation - written notice
• Throttling: Reduced sending limits
• Suspension: Temporary account freeze pending review
• Termination: Permanent account closure without refund
• Legal Action: For severe violations or damages

We reserve the right to take immediate action without notice for severe violations.

9. Reporting Abuse

To report abuse or policy violations, contact us at:

Email: [email protected]

Please include as much detail as possible, including email headers when available.

10. Changes to This Policy

We may update this AUP at any time. Material changes will be communicated via email. Continued use of the Service constitutes acceptance of the updated policy.

11. Contact

For questions about this Acceptable Use Policy:

ADSMedia SIA
Email: [email protected]